What are Earth Rugs? Earth Rugs are made from 100% natural jute fiber. Jute fiber is harvested from the bamboo-like Jute plant. Earth Rugs are products of the weavers art practiced for centuries by the native craftspeople of Bangladesh and India. Our rich colors and authentic designs are rooted in American tradition. Jute Rugs date back to the very beginning of rug weaving. Jute Rugs were used extensively in the 17th through the 19th centuries throughout the old British Empire. Earth Rugs are eco-friendly and jute is biodegradable! What is Jute? Jute is a primary resource fiber, produced directly from the earth and is a sustainable resource! Jute is a reed, like bamboo, that grows best in fertile delta soil. The Jute plant is harvested then split open to expose the inner fibers. The inner fibers of the Jute stalk are very soft and after retting, cleaning and combing they are spun into yarn. Jute is biodegradable. How durable are Earth Rugs? Jute is one of the strongest fibers known to man! It was used on seagoing ships before the invention of steel cables. Woven into rugs, jute fibers provide lasting beauty and strength. They withstand commercial use and can last a lifetime in the home. What if they get wet? Jute has natural water repellent characteristics. Remember, it is a reed that naturally grows in water. Water cannot damage a rug woven from jute fiber. How are Earth Rugs cleaned? Just like other fine rugs, they can be cleaned with mild soap and water, a mild carpet shampoo or commercially dry-cleaned. Cleaning enhances the beauty of these rugs. Vacuum normally. Do not machine wash. Are Earth Rugs fire-safe? Yes! Earth Rugs meet the Consumer Products Safety Commission Standard FF-2-70 for flammability. What this really means is Earth Rugs will not ignite. Earth Rugs are absolutely perfect near the fireplace or beneath the Christmas Tree!